As soon as Vicky walked onto the Tesco’s set, they asked her to model along with her child!
Mum Vicky took her toddler along to a casting for a photo shoot with Tesco – when the director saw mum Vicky, she was asked to model on the spot!
She was a little bemused by the situation but got paid ££££’s for her trouble:).
Here she is advertising Tesco’s Sweet Potatoe Pie!!
Quote from Vicky
Went for a casting with my 7-year-old son Daniel for a Tescos job where they needed a mother & son and I was asked to model as well. Big thanks to our agency, Kids Talent
Was a very interesting day and everyone in the production team and client team were friendly and made me feel comfortable as had never done anything like that before. Looking forward to seeing the instore pictures of “my sweet potato pie” in September!
The UK is home to a thriving commercial and fashion industry, with a wide range of opportunities for mums and children to participate in advertisements, photo shoots, and other media productions.
Whether you’re a mum looking for your child to feature in a commercial or you yourself want to get involved in modelling or acting with your little one, there are plenty of opportunities out there.
However, the audition process can sometimes feel a little daunting if you’re unfamiliar with how it works. Here’s a detailed guide on how to navigate mum and child auditions in the UK for commercials and photo shoots.
1. Understanding the Industry Landscape
In the UK, advertising agencies and production companies often seek to portray real-life families in their campaigns. This could involve mums and their children being featured in television commercials, print ads, online marketing campaigns, or even on billboards. The demand for “real families” as opposed to traditional models or actors has grown, making this a prime opportunity for mums and children of all backgrounds.
There are also different types of campaigns: national and regional, for global brands or smaller local businesses. The key is knowing what kind of roles you or your child might be suited for, whether it’s a baby in a high-chair for a food product, a toddler playing with toys for a retail brand, or a mum and child enjoying time together for a home service commercial.
2. Types of Roles for Mum and Child
Mums and children can find themselves in a variety of roles during auditions, including:
Commercials: From food and drink advertisements to campaigns for educational products or services, mums and children are often featured in family-oriented commercials.
Photo Shoots: Print ads, catalogue shoots, online marketing, or fashion campaigns often require mum-and-child models for lifestyle photography. These shoots can range from high-end fashion to casual, day-in-the-life scenarios.
Brand Ambassadors: Some brands may seek mum and child who can become the face of their campaign over a longer period, sometimes even becoming a family representative across multiple platforms and media.
3. Finding the Right Auditions
If you are looking to find mum and child auditions for commercials or photo shoots, there are several places where you can start your search:
1. Casting Agencies
Many casting agencies in the UK specialize in family roles, particularly for commercials and advertisements. Casting platforms like Mandy, Spotlight, and Star Now are key players in the industry. These agencies will often list casting calls for commercials and photo shoots that involve mum and child. It’s important to sign up with a reputable agency to gain access to casting opportunities.
Here are some well-known agencies that have a proven track record of placing mum and baby in high-profile campaigns:
BMA Models – One of the UK’s leading child modelling agencies, BMA has an excellent reputation for discovering young talent and placing them in prestigious campaigns.
Kids London Agency – Specializing in Baby Modelling Photoshoots and child modelling, Kids London has strong connections with commercial clients, including brands in the fashion and lifestyle sectors.
Bruce and Brown – Known for its focus on children’s and Baby Modelling Photoshoots, they work with major UK clients across various industries.
KidsTalent.Agency – A family-run agency with a focus on baby and child modelling, they offer personalized attention and has secured many high-profile placements.
2. Social Media and Websites
Casting calls are often posted on platforms like Instagram, Facebook, and specific websites dedicated to casting opportunities. Follow casting agents, production companies, and modelling agencies for the latest posts about auditions. Websites such as Backstage, Mandymodels, and StarNow also frequently post casting calls for family roles.
3. Open Casting Calls
Open casting calls are sometimes advertised, where anyone can show up to audition without needing prior representation. These mum and child auditions can be posted by specific production companies, and they typically take place in cities like London, Manchester, and Birmingham. Keep an eye on these events, as they provide a direct way for you or your child to get in front of casting directors.
4. Preparing for the Audition
Preparation is crucial when auditioning for commercials or photo shoots. Whether it’s for a mum and child role or a solo audition for either of you, here’s what you should keep in mind:
1. Appearance
Mum’s Look: Keep it natural and approachable, as casting agents often look for an everyday, relatable mum figure rather than something too polished or glamorous. Be sure to dress comfortably, wear minimal makeup, and opt for simple styles.
Child’s Look: Depending on the role, dress your child in simple, comfortable clothing. Avoid overly bold patterns or logos unless specifically instructed to wear them.
2. Personality and Chemistry
For family-oriented roles, chemistry is key. Casting directors want to see the natural bond between you and your child. Practice interacting with your child in a relaxed and authentic way. Try to engage them in a way that reflects the type of campaign you’re auditioning for—whether that’s playing, laughing, or showing care and affection.
3. Headshots and Resume
For Children: Agencies will often require your child to submit professional headshots (often called “casting photos”) that show a clear image of their face. Ensure your child is well-rested and calm before any photos are taken to get the best result.
For Mums: If you’re auditioning as a mum, having a portfolio of professional headshots is also important. Some agencies may ask for additional photos showing your body and personality, as family roles often require a diverse range of looks.
5. The Audition Process
Once you’ve found an audition and prepared your materials, it’s time to attend the casting. Here’s what you can expect:
1. Audition Format
For Commercials: You may be asked to perform a scene with your child, such as interacting in a setting that resembles the commercial (e.g., playing at home, shopping in a store, enjoying a meal together). The casting director will be looking at how naturally you and your child interact.
For Photo Shoots: You might not need to “perform” in a traditional sense but will be asked to pose for photographs. These shoots can be relatively relaxed, but it’s essential to follow the photographer’s direction to achieve the desired look.
2. Callbacks
After the audition, if you or your child are selected for a callback, you’ll be asked to return for another round of auditions. This could involve more specific tests, like walking through a script, repeating a scene, or posing in different lighting.
6. What Happens After the Audition?
If you or your child are chosen, you’ll receive a contract offer. Ensure you fully understand the terms, including payment, the duration of the project, and any rights you may be asked to sign away (such as image rights). Always seek professional advice if needed.
7. Tips for Success
Stay Natural: Casting directors are looking for authentic, relatable performances. Avoid over-rehearsing, as it can come across as forced.
Be Punctual: Arriving early for auditions shows professionalism and respect for the casting team’s time.
Build Relationships: Keep in touch with agencies or casting agents even if you don’t land the role. The casting world is often about networking and persistence.
Conclusion
Auditioning for commercials and photo shoots as a mum and child in the UK can be an exciting and rewarding experience. By understanding the process, preparing adequately, and choosing the right opportunities, you can increase your chances of success in the industry. Whether it’s for a one-off photo shoot or a long-term campaign, the key is to stay genuine, professional, and patient as you navigate this fun and creative field.
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