Modelling representation guide
Child Model Agencies in London
Ten agencies to research, with practical guidance on photographs, fees, castings, travel, licences and child welfare.
Match the agency to the child
Look for clear terms and realistic expectations
Children’s modelling can include advertising, fashion, lifestyle photography, e-commerce, television commercials and family casting. Agencies vary in the ages, locations and work they cover.
A useful comparison looks beyond the agency name to its current application criteria, costs, communication, travel expectations and approach to child welfare. Our UK child modelling agency guide explains the wider process.
Compare before applying
Questions to ask a child model agency
Which ages and locations?
Confirm that the agency is currently accepting the child’s age group and that regular travel to its main casting areas is realistic.
Which modelling work?
Ask whether the agency handles fashion, advertising, e-commerce, commercials, family casting or screen work.
What will representation cost?
Compare profile, photography, renewal and platform costs together with the agency commission deducted from paid work.
Are professional photos required?
Ask what is needed at application stage and whether families must use a named photographer after acceptance.
Is the agreement exclusive?
Check whether the child can join another agency or platform and how much notice is needed to leave.
How are bookings paid?
Ask about basic fees, usage, buyouts, expenses, commission and the expected payment timetable.
Current options
10 child model agencies serving London
Explore the agencies below and use their official websites to check current divisions, joining windows and application instructions.
Our agency
Kids Talent Agency
Represents babies, children and teenagers for suitable modelling, commercial and acting briefs throughout the UK.
Little London Kids
A London children’s model and talent agency with public talent, application, photo-guideline and parent FAQ sections.
Visit the official websiteBizzykidz
A child model and talent agency established in 1996, with information about model work, television work, rates and performance regulations.
Visit the official websitePixie Child Models
A central London child model agency with baby, preschool, child, tween and teen divisions. Its current site says the books are open.
Visit the official websiteScallywags
Represents babies, children, teenagers and families for advertising, lifestyle, fashion, television and film castings.
Visit the official websiteBruce & Brown
Represents children for photographic, commercial, film and television work. Its application page explains London travel, photographs and current joining terms.
Visit the official websiteNorrie Carr
A London model and talent agency founded in 1963, representing babies, children, teenagers, adults, seniors and families.
Visit the official websiteUrban Angels
A child and family agency with a public talent directory, application route and parent information.
Visit the official websiteSource Models Kids
A London agency with dedicated child, teenager and family model boards plus application information for new models.
Visit the official websiteSandra Reynolds
Its searchable junior division includes babies and toddlers, children and teenagers for photographic, commercial, acting and voiceover work.
Visit the official website
A clear first impression
Prepare useful application photographs
Keep the child recognisable
Use recent photographs, natural light, simple clothing and a plain background. Avoid filters, heavy styling, hats and distracting props.
Follow the requested format
Provide the number and type of images requested, keep file sizes manageable and label them clearly.
Our child application photo guide shows parents how to take suitable photographs at home.
From brief to payment
What happens when a child matches a modelling brief?
The client sends a specific brief
It may include age, height, clothing size, location, dates, look, skills and family combinations.
The agency submits suitable profiles
Only children who reasonably match the request and are available should be considered.
A casting or direct booking follows
The client may request current snapshots, a self-tape, a fitting, an online casting or an in-person meeting.
Terms are confirmed before attendance
Parents should receive the fee, commission, expenses, image usage, dates and licensing arrangements before accepting.
Common questions
Parent FAQs
What age can a child start modelling?
Agencies may represent babies from birth, but their current age requirements and roster needs vary.
Does a child need modelling experience?
Often not. A comfortable temperament, natural photographs, availability and the ability to take simple direction can be more important.
Will professional photographs guarantee work?
No. Photographs help present a child accurately, but clients select according to each brief.
Who applies for a child performance licence?
Where a licence is required, the production or person responsible for the engagement normally applies to the council where the child lives.
Acting and modelling representation
Apply to Kids Talent Agency
Send current information and photographs for our team to consider your child for suitable representation.