Featured Project
Child Model in a John Lewis Fashion Campaign
See Coco-Rae in a John Lewis childrenswear billboard campaign shown across the UK, with photographs and feedback from her parent.
Project at a glance
- Client
- John Lewis
- Talent
- Coco-Rae
- Format
- Childrenswear billboard campaign
- Reach
- London and locations across the UK
About the project
Coco-Rae appeared in a John Lewis childrenswear campaign displayed on billboards in London and elsewhere in the UK.
The large-format campaign gave her family a memorable opportunity to see the finished work in public. Her parent’s feedback describes the pride and confidence associated with the project.
Project images and video
Family feedback
I’m beyond proud of Coco Rae for being part of such a groundbreaking campaign. To see her featured on billboards across the UK is a dream come true! It’s wonderful to see her confidence shine through, and I hope it inspires other kids to believe in themselves too. Many thanks to Kids Talent for getting us this job
— Parents
Preparing for similar opportunities
Children’s fashion casting is driven by the campaign brief, including age, height, clothing size, location and availability. Clear current photographs and accurate measurements are more useful than heavily styled portfolio images.
Step 1Research the agency
Check its experience, terms, communication and approach to child welfare before signing.
Step 2Keep details current
Update a child’s measurements, clothing sizes, availability and photographs whenever they change.
Step 3Use natural photographs
Casting images should be recent, clear and lightly styled so clients can assess suitability for their brief.
Step 4Manage expectations
A submission is not a booking; age, size, location and the creative direction of each campaign all influence selection.
More completed work
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