Your information

Privacy Policy

How KidsTalent.Agency collects, uses, shares and protects information about child performers, parents and guardians, production clients and website visitors.

Last updated: 29 September 2026

Plain-language summary

Privacy comes first when children are involved

We use personal information to assess applications, represent suitable young performers, submit them for relevant castings, manage bookings and meet legal or safeguarding duties. We do not sell personal information.

Parents and legal guardians normally provide information for children under 18. We also respect a young person’s own privacy rights and explain our use of information in clear language.

Collect only what is needed Share only for a clear purpose Protect, review and delete responsibly
Human decisionsAgency applications and casting suitability are reviewed by people, not decided solely by an automated system.
Child-focused protectionChildren’s photographs, profiles and personal details receive additional care and restricted access.
No sale of dataWe do not sell personal information or use a child’s profile for unrelated behavioural advertising.

The controller

Who is responsible for your information?

KidsTalent.Agency (“KTA”, “we”, “us” or “our”) is the data controller for the processing described in this notice.

Who this notice covers

Applicants, represented children, parents and guardians, production clients, casting professionals, suppliers, people who contact us and visitors to this website.

For young performers: you can ask your parent or guardian to explain this page. You can also ask us what we know about you, correct something that is wrong or tell us if you are worried about how your information is used.

What we hold

Information we may collect

The information depends on whether someone is applying, represented, booking talent or simply contacting us.

Parents and guardians

  • Name and contact details
  • Nearest city and correspondence
  • Relationship to the child and authority to act
  • Contracts, permissions, booking and payment records

Children and young performers

  • Name, date of birth, age and gender
  • Location, appearance, measurements and availability
  • Experience, skills, interests and casting notes
  • Photographs, self-tapes, audio, video and showreels

Representation and bookings

  • Casting submissions and client feedback
  • Job, licence, school and chaperone information
  • Fees, commission, expenses and payment details
  • Emergency, access or safeguarding information where needed

Clients and website users

  • Name, organisation and contact details
  • Production briefs, dates, locations and budgets
  • Enquiries and other correspondence
  • IP address, browser details, security logs and form-verification results

We usually receive information directly from a parent, guardian, young person or production client. We may also receive it from casting platforms, production companies, photographers, local authorities, schools or other people involved in a booking.

Purpose and lawful basis

How and why we use information

What we doWhy it is necessaryLawful basis
Review an application and communicate the outcomeTo assess whether representation may be suitable and take requested steps before an agreementSteps before a contract and our legitimate interests in operating the agency
Create and maintain a performer profileTo provide representation, keep casting details accurate and identify suitable briefsContract and legitimate interests, with particular weight given to the child’s rights
Submit a child for castings and manage bookingsTo share relevant details with casting and production teams, arrange attendance and administer paymentContract; legitimate interests of the agency, family and client
Manage performance licences, safeguarding, accounts and recordsTo meet legal, regulatory, tax, insurance and child-protection dutiesLegal obligation, contract, vital interests or a recognised legitimate interest where applicable
Answer enquiries and operate secure formsTo respond, maintain records, prevent abuse and protect the websiteLegitimate interests and steps before a contract
Publish completed-work material or send optional marketingTo promote agreed work or send information a person has chosen to receiveConsent or another clearly explained lawful basis; consent can be withdrawn

No solely automated significant decisions: security tools may automatically identify suspected bot traffic, but we do not use automated profiling to decide whether a child receives representation, a casting or a booking.

Extra protection

Children’s information and sensitive details

Parent or guardian involvement

Applications must be made by a parent or legal guardian. We may involve an older child in discussions where appropriate and take account of their wishes, maturity and understanding.

Health, access and safeguarding

Health, disability, ethnic-origin or other special-category information is requested only where genuinely necessary. We identify both an Article 6 lawful basis and an Article 9 condition, such as explicit consent, vital interests or a safeguarding condition under UK law.

Photographs and video are personal information. We use them for assessment, casting profiles and submissions. We publish them on our website or social media only where the parent or guardian has given permission, the production has authorised publication, or another lawful basis clearly applies.

Limited sharing

Who may receive information?

We share only what is reasonably needed for the stated purpose. Recipients may include:

  • Casting directors, production companies, photographers and authorised production personnel considering or booking a child.
  • Casting and profile services such as Spotlight, where a suitable performer uses that service.
  • Local authorities, schools, chaperones and licensing participants where a performance licence or authorised absence is required.
  • Mailchimp, which currently helps us administer application details and service communications. We do not add applicants to unrelated promotional marketing without an appropriate lawful basis.
  • Email, website-hosting, security, file-storage, accounting and payment providers acting under contract and confidentiality obligations.
  • Cloudflare Turnstile, which processes limited technical signals to distinguish people from automated form submissions.
  • Insurers, accountants, legal advisers, courts, regulators or law-enforcement bodies where disclosure is necessary or required.

Processing outside the UK

Some technology providers may process information outside the UK. Where this is a restricted transfer, we use an applicable UK adequacy regulation or approved safeguards such as the UK International Data Transfer Agreement or UK Addendum, together with additional checks where required.

Retention

How long we keep information

We keep identifiable information only while it is needed for the purpose collected, a current relationship, a legal duty or the establishment, exercise or defence of legal claims.

General enquiries

Normally up to 12 months after the enquiry is resolved.

Unsuccessful applications

Normally up to 12 months after the application outcome, unless the parent asks us to keep it for a future review or a longer period is justified.

Representation and bookings

For the representation period and normally up to six years afterwards for contractual, accounting, payment, insurance and legal records.

Security and website records

For the shortest operational period needed; security logs are normally reviewed or deleted within 12 months. Session records expire sooner.

Backups are overwritten on a routine cycle. Published completed-work material may remain as an agency record while permission and a lawful basis continue; requests for removal are considered promptly.

Security

How we protect information

We use proportionate technical and organisational measures including restricted staff access, password-protected systems, secure website transport, form validation, anti-bot protection, supplier controls and procedures for responding to suspected data breaches. No internet or storage system can be guaranteed completely secure, so we review risk and improve safeguards where needed.

Your choices

Data protection rights and complaints

Depending on the circumstances, a person may ask us to:

Access and accuracy

Provide a copy of personal information, explain its use, and correct information that is inaccurate or incomplete.

Deletion or restriction

Delete information or limit its use where the relevant legal conditions are met.

Object or move information

Object to processing based on legitimate interests or direct marketing, and request portability where it applies.

Withdraw consent

Withdraw consent at any time for future processing that relies on consent, without affecting earlier lawful use.

Email info@kidstalent.agency with “Privacy request” in the subject line. We may ask for proportionate proof of identity and authority to act for a child. Rights requests are normally answered within one calendar month; complex requests may lawfully take longer.

If you have a concern, contact us first so we can investigate. You may also complain to the Information Commissioner’s Office.

Online services

Website security, cookies and external links

Essential technology

Our secure forms use short-lived session technology and security tokens. Cloudflare Turnstile may process IP address, browser and device signals to prevent spam and malicious submissions. These functions are necessary to provide and protect a form requested by the user.

External websites

Video posters and social-media links open YouTube, Facebook, Instagram or another external service. Their privacy and cookie rules apply after you follow the link. We do not currently place behavioural advertising or non-essential analytics cookies on this website.

If we introduce non-essential cookies or similar tracking, we will provide clear information and obtain consent before using them where required.

Current UK framework

Standards used for this notice

This notice is written for the UK GDPR and Data Protection Act 2018 as amended, including by the Data (Use and Access) Act 2025, together with the Privacy and Electronic Communications Regulations where they apply.

Questions or requests

Talk to Kids Talent Agency

Contact us if you would like to understand, correct or discuss the information we hold.