Featured Project
Isabella in a Johnson’s Baby Shampoo Commercial
See five-year-old Isabella and her mum Jessica in a Johnson & Johnson baby shampoo commercial, with campaign images and feedback from the family.
Project at a glance
- Brand
- Johnson & Johnson
- Talent
- Isabella and mum Jessica
- Format
- Baby shampoo commercial
- Market
- United States
About the project
Five-year-old Isabella and her mum Jessica appeared together in a Johnson & Johnson baby shampoo commercial created for the US market.
The campaign used a real mother-and-daughter pairing, allowing their natural connection to support the performance. Their feedback describes a fast-moving but enjoyable experience with the agency and production team.
Project images and video
Family feedback
What can I say!! Nothing but positive things about this agency! I applied for a job for my two-year-old daughter and was pleasantly surprised she got the job with Johnson & Johnson’s
It all happened so fast and it was such a fun and amazing experience for us all from the beginning. We were treated so well from day one. Everyone we have come in to contact with from the agency is by far the nicest people to work alongside.
Absolutely no hidden fees, they are very honest and kept us in the loop the whole time. We now have a beautiful memory to cherish for our daughter, and to put the cherry on the cake we were pleasantly surprised to find out she is getting paid over £25,000!!! Completely unexpected, needless to say, I would 100% recommend this agency and look forward to working with them again in the future. — Mum
What parents should know
Commercial casting is based on the needs of an individual campaign. Age, appearance, location, availability and the ability to work comfortably on set can all influence the final choice, so a submission or audition cannot guarantee a booking.
Parents should confirm the schedule, travel arrangements, usage terms and their child’s practical needs before accepting work. The child’s welfare and willingness to participate must remain the priority throughout the production.
Keeping profiles, measurements and availability current helps an agency submit only suitable children and families. It also reduces avoidable delays when a casting brief has a short response deadline.
More completed work
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