Advice for parents and guardians
10 Baby Modelling Agencies in London
A practical, non-ranked guide to agencies that represent babies and young children for modelling, advertising, television and commercial work.
Start with the right comparison
The right agency is the one that suits your family
A familiar name is not enough. Parents should compare age and location requirements, fees, commission, photography expectations, exclusivity, communication and the type of work an agency actually handles.
Explore the agencies below to find the approach that feels right for your baby and your family. Each offers its own mix of experience, opportunities and support, giving you a helpful range of options to consider. For a UK-wide overview, read our baby modelling agency guide.
Before applying
Questions to ask every baby model agency
Get the practical answers in writing before accepting representation.
Costs and commission
Ask about joining, profile, photography or renewal costs; the commission deducted from paid work; and whether any optional extras are genuinely optional. Our agency costs guide explains what to compare.
Representation terms
Check whether the contract is sole or non-sole, its duration, how it renews, the notice needed to leave and whether another agency or casting platform is permitted.
Castings and travel
Find out where most work takes place, how much notice families receive, whether castings are remote or in person and who pays travel or accommodation expenses.
Photos and profiles
Ask what photographs are required at application stage and how often profile images must be updated as a baby grows. Never send intimate or unsuitable images.
Licences and chaperones
Confirm who prepares the licence application, what the parent must supply and who will supervise the child. A production normally applies to the child’s local council.
Payments and usage
Ask when fees are paid, which deductions appear, and whether a proposed job includes separate usage, territory, duration, exclusivity or buyout terms.
Current research list
10 baby modelling agencies serving London
The order is not a quality ranking. Books can open or close without notice, so use the official link on each card for the latest criteria.
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Our agency
Kids Talent Agency
Kids Talent Agency represents babies, children and teenagers for suitable acting and modelling briefs across the UK. A parent or legal guardian can apply online with current details and photographs; every application is reviewed by the agency.
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Alphabet Kidz
A London youth talent agency covering television, film, commercials, voiceover and photographic bookings. At the time of review, its website said the books were closing and would reopen in 2027.
Check Alphabet Kidz’s official website -
Bruce & Brown
Its current application page covers photographic, commercial, film and television representation and says most shoots take place in London. It also states that there is no joining fee and no portfolio requirement.
Check Bruce & Brown’s official website -
Bonnie & Betty
A London-based agency with public divisions for models, talent, actors, casting and families. Its website provides a joining route and mailing-list updates for application openings and casting calls.
Check Bonnie & Betty’s official website -
Sandra Reynolds
The agency’s searchable junior division includes babies and toddlers, children and teenagers, with categories such as photographic work, television commercials, acting and voiceover.
Check Sandra Reynolds’ official website -
Lacara
A UK-wide child model and talent agency accepting applications from birth. Its website describes the agency as free to join, includes a disability division and explains that it earns a percentage when work is secured.
Check Lacara’s official website -
Urban Angels
A child and family agency whose website provides parent information, talent search and an application route. Check the live application page for current locations, age groups and availability.
Check Urban Angels’ official website -
Grace and Galor
A modelling agency with public categories for babies, boys, girls and families. Its website includes a “become a model” route and examples of recent client work.
Check Grace and Galor’s official website -
D&D Inc / Daisy and Dukes
The former Daisy and Dukes web address now redirects to D&D Inc. At the time of review the new website was still being built, so families should confirm current divisions and application arrangements directly.
Check D&D Inc’s official website -
Kids London
A children’s model and talent agency operating since 1996. Its website includes an application route, child-performance-licence information and examples of fashion, commercial, photographic, film and television work.
Check Kids London’s official website
Accuracy note: agency names, divisions, fees, application windows and eligibility can change. Check the official website and current written terms rather than relying on an older directory or social-media post.
Our approach
Applying to Kids Talent Agency
We want parents to understand the process before they commit.
A parent or guardian applies
Use our secure application form to provide current contact details, information about the child and up to two clear photographs.
The agency reviews suitability
We consider age, location, presentation, current roster balance and the types of briefs our clients send us.
Accepted families receive the terms
Read the representation arrangements, profile costs, agency commission and any photography requirements before deciding.
Suitable profiles are submitted for work
We put represented children forward when they match a genuine brief. Clients make the final selection, so representation cannot guarantee castings or paid bookings.
Completed work
See the type of commercial work agencies arrange
Legal and practical safeguards
Baby modelling licences and supervision
Who applies for a licence?
For work that requires a child performance licence, the person responsible for the production applies to the council where the child lives. Parents supply documents and information requested for the application.
Who supervises the baby?
A baby or child must be appropriately supervised. Depending on the arrangement, this may be their parent, legal guardian or an approved chaperone.
Read the official GOV.UK child performance licence guidance. Production schedules can be short, but families should not bypass licensing or safeguarding requirements.
Common parent questions
Baby modelling agency FAQs
Does joining an agency guarantee modelling work?
No. An agency can submit a suitable baby for relevant briefs, but the production client makes the final decision and may be looking for a very specific age, appearance, temperament or location.
Does a baby need professional photographs to apply?
Usually, clear and recent snapshots are the best starting point. Follow the exact instructions on the agency’s official application page and do not buy a portfolio from an unrelated company simply because it claims representation is guaranteed.
Can a baby be represented by more than one agency?
That depends on each representation agreement. Some agencies require sole representation for particular kinds of work or territories. Ask before signing and disclose any existing representation.
How quickly might a casting or shoot happen?
Commercial briefs can move quickly. Parents may receive short notice and should decide in advance how far they can travel, whether they can attend on weekdays and what arrangements they can make for siblings or work.
Who receives the child’s earnings?
Payment arrangements vary by job and contract. Before accepting a booking, ask for the gross fee, agency commission, any agreed expenses, payment timetable and any usage or buyout terms.
Ready to apply?
Apply to Kids Talent Agency
Tell us about your baby or child and upload current photographs for the agency team to review.