Featured Project

Mum and Children in a Ward Estate Agents Commercial

See the Vickers family in a Ward Estate Agents television commercial, including details of the casting, family photographs and parent feedback.

Project at a glance

Client
Ward Estate Agents
Talent
The Vickers family
Format
Television commercial
Details
Family photographs also used in the set

About the project

The Vickers family were cast together in a Ward Estate Agents television commercial. Their own family photographs were also licensed for use as framed pictures within the set.

After filming, the family were allowed to keep the enlarged photographs and frames. The project shows why real-family casting can give domestic advertising an authentic, relaxed quality.

Project video

Family feedback

We have just completed another assignment through the Kids Talent Agency, which was for a TV advert for an Estate Agents. We had a brilliant experience – being well looked after throughout the day & an A-list warm welcome with hair & makeup on set. We couldn’t be happier with our Family Modelling Agency for finding us these assignments. Thank you — Samantha, parent

What parents should know

Real-family castings depend on natural relationships as well as the individual requirements of the campaign. Every participating family member should be included in the submission and genuinely available for the proposed dates.

Before accepting a booking, families should confirm travel, working hours, usage terms and how personal photographs or other family material will be used.

Measurements and photographs should be current for every participant. Clients may change the required family combination, so parents should only confirm the people specifically selected for the final brief.

More completed work

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